Archive for February, 2008
Mercedes-Benz of Annapolis Partners with Ask Patty to Market to Women Consumers
Mercedes-Benz of Annapolis, in business since 1971, will embrace the Ask Patty concept. Mercedes-Benz of Annapolis owes this distinction to their high level of customer service and outstanding reputation of total customer satisfaction. Mercedes-Benz of Annapolis’ partnership with Ask Patty represents an increased commitment to the female car buyer to provide a safe and comfortable buying experience.
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw — professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry. The vision of Mercedes-Benz of Annapolis is to create a customer-focused, integrated network of automotive sales and service that upholds the exemplary customer service their clients expect and deserve.
Mercedes-Benz of Annapolis is part of MileOne Automotive, which has 65 dealerships representing 27 automotive brands located in Maryland, Washington DC, North Carolina, Pennsylvania, and Virginia. “Our decision to partner with Ask Patty reflects the kind of forward thinking needed to deliver consistent outstanding results in customer satisfaction and sales growth to this important consumer segment,” stated Brian Fader, President Mercedes-Benz of Annapolis.
Women represent over half of all vehicles sold annually in the United States with revenues topping $80 billion every year. Until Ask Patty, there hasn’t really been a website exclusively devoted to their needs and concerns.
MileOne Automotive has 65 dealerships and 27 brands located in Maryland, Washington DC, North Carolina, Pennsylvania, and Virginia. The dealerships that belong to the MileOne Automotive group are Hall, Heritage, Herb Gordon, Mercedes-Benz of Annapolis, MotorWorld, Baltimore Area Saturn Retailers and Tischer.
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On Friday, February 16, General Motors CEO and Virginia native, Rick Wagoner, paid a visit to Virginia Beach to honor the 10,000th intern of the national Automotive Youth Education Systems. AYES is an industry sponsored education program for training auto technicians. The 10,000th intern, Chris Shahsiah, trains at the MileOne owned Hall Chrysler/Jeep on Virginia Beach Boulevard.
Rick Wagoner, current Chairman of AYES, notes the significance of the 10,000th intern and of the program itself. “The continual growth of this program and the placement of even more skilled technicians are extremely critical for all of us in the automotive industry,” Wagoner said. “AYES is an extraordinary opportunity for us to share our collective passion for the automotive industry by educating, inspiring and motivating the technicians of tomorrow,” Wagoner said. “Each year our student participation increases by more than 20 percent, with a record 1,800 participants enrolled last year, leading up to the historic 10,000th placement this summer.”
Shahsiah, who will be a senior in the fall, is currently employed by Hall Chrysler of Virginia Beach, as a mentored intern and is a dedicated student with a 3.0 grade point average. Shahsiah’s work ethic led him to be the team leader in his class and lab at school, and the automotive tech student looks forward to working in the real-world environment of the dealership this summer. “It is an honor and a once in a lifetime opportunity to be recognized as the 10,000th AYES intern,” Shahsiah says. “The program’s in-class instruction, combined with real-world working experience has convinced me that this is the career I want to pursue.”
Thad Nowak is the president of Hall Automotive, a MileOne company, the region’s largest dealer group. Nowak said that he appreciated the visit from Wagoner. “He has had a very, very tough couple years behind him, particularly in the domestic industry,” Nowak said. “He has never wavered.”
MileOne Automotive has 65 dealerships and 27 brands located in Maryland, Washington DC, North Carolina, Pennsylvania, and Virginia. The dealerships that belong to the MileOne Automotive group are Hall, Heritage, Herb Gordon, Mercedes-Benz of Annapolis, MotorWorld, Baltimore Area Saturn Retailers and Tischer.
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Virginia Beach, VA – A two-month fund-raising program conducted by Hall Automotive has resulted in a $114,100 donation to Children’s Hospital of The King’s Daughters (CHKD) to help fund a new health and surgery center in the Princess Anne section of Virginia Beach. Hall Automotive raised the funds during November and December of 2007, by donating $50 for each new or used vehicle sold throughout all Hall Automotive locations.
This donation marks the seventh year in which Hall has held a promotional campaign to benefit CHKD, bringing their total contribution to $1,259,000 million. Previous contribution have helped support CHKD’s child abuse program as well as a child car restraint loaner program for children with special needs.
“We are again very pleased with the results of this year’s campaign,” said Thad Nowak, president of Hall Automotive. “We are always encouraged by the response from the community and want to thank them for supporting this fundraising effort which will help CHKD better serve the children and their families. Equally, we are excited about what the new Virginia Beach facility means for the families across Hampton Roads.”
“We’re thrilled at the incredible effort the Hall Automotive family put into helping CHKD bring medical services to Virginia Beach,” said Beth Duke, CHKD senior vice president for community relations. “Their commitment to the hospital and our community is very generous and heart-warming. What a wonderful gift the Hall Automotive family is giving to children and their families.”
The $21.6 million, 62,000-square-foot Virginia Beach center will bring critical medical care closer to patients in the burgeoning Princess Anne section of Virginia Beach. Each year, more than 50,000 pediatric patients travel from Virginia Beach to CHKD’s main facility in Norfolk for specialized outpatient services.
Now a MileOne affiliate, Hall Automotive was founded in 1973, starting with a single location in Virginia Beach. The company has grown to encompass 19 automobile franchises located in southeastern Virginia and northeastern North Carolina.