2009 Hyundai Genesis 4.6
10Oct

With the Genesis, Hyundai takes on the big guns of the luxury-car establishment. Are the Koreans shooting straight?
Once upon a time, a japanese giant pulled a bit of a sneaky move on the established German luxury-car market. Known best for its inexpensive, reliable economy cars, Toyota launched the 1990 Lexus LS400 – a big, rear-wheel-drive, V-8-powered luxury car. The LS was to compete with the top-of-the-line Mercedes-Benz S-class, but it cost little more than the entry-level 190E. The Germans laughed (and laughed, and laughed), but it was the Japanese who laughed last. The LS400 was, in fact, a worthy rival to the S-class, and to remain competitive over the next decade and a half, Mercedes would slash the price of its S-class by almost twenty percent.
Photo Gallery: 2009 Hyundai Genesis 4.6 – Luxury Car Comparison – Automobile Magazine