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Pat Carney, a sales professional at Heritage Subaru participated in what is called the “BIG DOG COMPETITION”. This was the second year Pat competed. This competition is a challenge that picks the best salespeople in the entire Subaru Mid-Atlantic Region in a product presentation. Each of the 8 districts in the region holds a contest to select the best salesperson in their area to compete against the best of the other districts.

Subaru creates a particular scenario which the salesperson must use to best describe the features and benefits of the Subaru chosen for the presentation. In front of a select group of regional training and sales executives from the Mid Atlantic Region, one by one, the representatives give their presentation while also being filmed. This is a real challenge for the individual giving the presentation.

This year’s event was designed to enhance the knowledge and presentation skills of Subaru salespeople.The format was altered to include sub-regional competitions. To provide a better level of competition there were three distinct competition venues: East, West and South. This provided the region with three distinct winners and a better variety of prizes for contestants.

2008 participants were asked to hone their skills on several factors including need based analysis, product knowledge, competitive knowledge and presentation effectiveness. The featured vehicles were the Subaru Tribeca and Outback 2.5i Limited. First place included a $1,000 cash prize and a tour of the Subaru of Indiana Automotive Plant. Additional cash prizes were also awarded to third through fifth place winners.

For the second consecutive year, Pat Carney has won the competition. Winning once is a huge achievement, considering the level of competition. To win a second in a row is outstanding.

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