New Audi MMI with Google Earth Integration
January 20, 2010
Audi isn’t the first to add Google to its in-car information offerings. It is, however, the first to add Google Earth and then tie that in to a suite of mobile tools that will make using your navigation system almost as easy and comprehensive as using your home computer.
In the latest incarnation of Audi’s Multimedia Interface (MMI), Google Earth provides a bird’s-eye view of the surroundings. Then you can zoom over the landscape, choose a city to investigate and pull up its Wikipedia page. When you know where you want to go, let your finger do the typing on the touchpad to enter your destination. Follow the jump for a video of the system in action. The new A8 just got a little bit sweeter.
[Source: in2itech]
Audi Launches Facebook Campaign
August 27, 2009
Another player in the struggling auto industry is expanding its Facebook presence. Luxury car maker Audi is teaming with TurnHere to launch a social video campaign on Facebook highlighting its participation in the “Youth Mobile 2030″ design challenge.
Audi currently has more than 324,000 Facebook fans, one of the highest among car makers. The new campaign will use videos to reach out to those fans and ask for their input on what features they would like to see on future cars.
“Video is a powerful way to experience the Audi brand and the passion of our design team. We wanted to show our Facebook fans that we’re committed to creating automobiles that fit our changing lifestyles; and having this conversation with them is a critical part of that process,” said Brad Stertz, Manager of Corporate Communications for Audi of America. “TurnHere did a great job of capturing that passion and desire in an authentic way that lets our designers start the conversation online among our fans.”
“Youth Mobile 2030″ is the theme of this year’s Los Angeles Design Challenge, with design studios in Southern California submitting their concepts of cars for consumers in the year 2030. According to the designers featured in the videos, Audi is attempting to take into consideration lifestyle as much as form and function in their design, and the car company is looking for insight from its Facebook fans for direction.
The campaign is an excellent use of an existing fan base to gather data about what customers will be looking for in future products.
To dig deeper on marketing your business or brand inside Facebook, check out our industry-leading Facebook Marketing Bible and Best & Worst of Facebook Marketing 2009 report.
2009 Audi A6 and S6
October 10, 2008
Audi’s A6 sedan and wagon get a new supercharged engine and a revised look for 2009.
Lighting and engines: two things Audi does well and with high technology. The revised 2009 A6 sedan and wagon will get new items from both categories.
Photo Gallery: 2009 Audi A6 and S6 – New Audi A6, S6, RS6, Luxury Sedan and Wagon Review – Automobile Magazine
2010 Audi R8 Roadster Spied
October 10, 2008
It’s the R8 Convertible or Roadster or Cabriolet or Something. No matter what they end up calling it, this R8 will have a folding soft top.
It’s hard to go unnoticed in Audi’s R8, something that has become abundantly clear to us in the short time a Mugello blue coupe has been in our Four Seasons fleet. But what if you want onlookers to notice who’s in the R8 as well?
Photo Gallery: 2010 Audi R8 Roadster Spied – Audi R8 Convertible – Automobile Magazine
2009 Audi A4 Allroad Quattro Spied
October 10, 2008
The next Audi Allroad Quattro will move to the A4 platform.
Although we haven’t seen it in North America since 2005, Audi’s Allroad Quattro off-road wagon continues to thrive in Europe. Judging by these spy photos, it may continue to do so – albeit with a major platform change.
Photo Gallery: 2009 Audi A4 Allroad Quattro Spied – Latest News, Features, and Reviews – Automobile Magazine.
2009 Audi S4 Wallpaper Gallery
October 10, 2008
Meet the new supercharged Audi S4.
2009 Audi S4
October 10, 2008
Although it abandons a V-8 in favor of a supercharged V-6, the 2009 Audi S4 packs enough power to blow us away.
If you’ve been wondering what Audi will bring to the 2008 Paris motor show, the suspense is over. Meet the 2009 Audi S4, the performance-tuned variant of the revamped 2009 A4.
Photo Gallery: 2009 Audi S4 – 2008 Paris Motor Show Coverage, Audi Performance Tuned Sedan – Automobile Magazine
Audi A1 Sportback Concept
October 10, 2008
Audi’s latest A1 concept – the A1 Sportback – shows it’s rather serious about the premium-subcompact segment.
Audi’s getting serious about this premium-subcompact category. After teasing us with the delightful A1 Metroproject Quattro concept at last year’s Tokyo show, the firm evolved the design into this four-door hatchback – the A1 Sportback Concept – for the 2008 Paris motor show.
Photo Gallery: Audi A1 Sportback Concept – 2008 Paris Motor Show Coverage, New Car Reviews, Concept Cars – Automobile Magazine
2009 Audi A4 TDI Concept E
October 10, 2008
Audi’s A4 TDI is already an efficient machine, but the A4 TDI Concept E takes the fuel-sipping diesel sedan to the next level.
The 2009 Audi A4 TDI is already setting records as being extremely fuel-efficient, but with the A4 TDI concept e, Audi takes the idea fuel-sipping diesel sedan to the next level.
Photo Gallery: 2009 Audi A4 TDI Concept E – 2008 Paris Motor Show Coverage, Fuel Efficient Car Reviews, Concept Cars – Automobile Magazine
