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Does your car reflect your viewing choice?
A recent article in USA Today compared car owners with their late-night TV show of choice. They teamed up and created a poll with Penn Schoen Berland, market research and consulting firm, to showcase the demographics of viewers and their cars.
According to the results of the poll fans of Conan O’Brien are most likely to be between the ages of 18 and 34 year old and drive Volkswagens. Those who prefer to watch Jay Leno are typically age 45 or older and lean toward domestics, especially Pontiac and Chevrolets.
Change the channel to watch David Letterman and you are likely somewhere in the neighborhood of 25 to 44 years old, and cruising around in a Toyota. Lastly, people who prefer to get their news and entertainment from Jon Stewart fall between the ages of 35-54 and favor GMC trucks.
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When it comes to technology, you’re either an “early adopter” or you’re a “laggard”. Even among early adopters, there are those that stand out, the “innovators,” as marketers call them. This category includes people willing to stand in line all night in a driving rain outside an Apple store to get an iPad at the first moment of its market launch.
So, what do these kinds of people drive? According to Translogic.com the quick answer is a Chevy Camaro, Kia Soul or Ford Flex. The cars most popular with techies are based on a survey of 140,000 consumers over the last two years. Six other vehicles on the list are certainly no surprise: Acura TL, Infiniti G, Lexus IS, the Hyundai Genesis sedan, and the Porshe Cayenne. Innovators and early adopters are more likely to choose a luxury car, Translogic.com concludes.
Translogic.com used the 2010 Acura TL as an example. At a base price of $35,105, it offers Bluetooth connectivity, satellite radio, a USB port and an iPod interface as standard features. Options like a 10-speaker audio system that plays audiophile DVD-Audio discs, a navigation system with voice recognition, and a rear-view camera take it to the next level.
Muscle is the Camaro’s chief innovation, serving up 300 hp from its direct injection V6 or 426 hp from its V8. The Ford Flex in part made the list thanks to its edgy exterior styling. According to Translogic.com, “Innovators are people who are more likely to take risks and they will definitely gravitate to vehicles with bolder and more polarizing styling.”
What these folks have in common is a desire to try out new things and share their experiences with their peers. So, just how adventurous or “techie” are you when it comes to your form of transportation?
Top Cars for Technology Innovators:
1. Chevrolet Camaro
2. Kia Soul
3. Ford Flex
4. Hyundai Genesis Sedan
5. Porsche Cayenne
6. Ford F-Series pickup
7. Acura TL
8. Infiniti G sedan
9. Volkswagen CC
10. Nissan Maxima
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50 years ago, US insurers organized the Insurance Institute for Highway Safety. The Insurance Institute for Highway Safety is an independent, nonprofit, scientific, and educational organization dedicated to reducing the losses — deaths, injuries, and property damage — from crashes on the nation’s highways
Over these 50 years car crashworthiness has improved. Demonstrating this improvement a crash test was conducted between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real-world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.
“It was night and day, the difference in occupant protection,” says Institute president Adrian Lund. “What this test shows is that automakers don’t build cars like they used to. They build them better.”
The crash test was conducted at an event to celebrate the contributions of auto insurers to highway safety progress over 50 years. Beginning with the Institute’s 1959 founding, insurers have maintained the resolve, articulated in the 1950s, to “conduct, sponsor, and encourage programs designed to aid in the conservation and preservation of life and property from the hazards of highway accidents.”
1959 Chevrolet Bel Air and 2009 Chevrolet Malibu in 40 mph frontal offset crash test
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New 2011 Silverado HD
STRONGER. STURDIER. MORE SECURE.
At the end of each work day, it’s just you and your truck. And the only way to measure success is by what you got done. So whether working or playing, you need a truck that gets it done and always wants to do more. The new Silverado HD is ready for enormous undertakings. It starts with an available Duramax 6.6L Turbo-Diesel V8 that offers a maximum 397 horsepower and 765 lb.-ft. of torque, making it the most powerful heavy duty pickup ever made. And amazingly, it’s more fuel-efficient with an 11% improvement in highway fuel economy over the 2010 HD. Plus, it offers up to 680 highway miles between fill-ups. To transfer all the power to the rear axle, you’re going to need one heck of a transmission. Say “hello” to the strongest one yet – the legendary Allison six-speed automatic transmission. And the foundation on which it all rests is an all new chassis – giving you an improved ride, 6,635 lbs. of payload and 21,700 lbs. of towing - more than Ford or Dodge. Plus, innovative trailering features like Trailer Sway Control (SRW only) and StabiliTrak help keep you on track. Silverado. The most-dependable, longest-lasting full-size pickups on the road.
Coming soon to Hall Chevy: www.hallchevroletchesapeake.com
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2011 Chevrolet Silverado 2500 HD LTZ
General Motors has recently announced the new hauling capacities for the 2011 Chevrolet Silverado HD and GMC Sierra HD pickups. The 2011 model trucks can now pull up to 21,700 pounds in fifth-wheel configuration. Also they now can lug around 6,635 pounds worth of payload, making them the new best-in class champions. Traditional tow rating sits at 17,000 pounds. To hit these new towing capabilities GM says that it thoroughly tested the trucks’ systems, including the engine, transmission and brakes at the new gross combined vehicle weight and found that the trucks could handle a much heftier load.
The Silverado HD and the Sierra HD both now come with tougher bed rails. GM specified a new high-strength steel that can handle more compared to last year’s pieces. The trucks are beating the closest competitor, the 2011 Ford F-350, by 1,000 pounds on the conventional towing front and a more modest 100 pounds under fifth-wheel conditions.
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The electric car with a gasoline-fueled generator — scheduled to arrive at the end of 2010 — holds the automotive record for the longest launch in history. But the Volt will not have nearly the immediate impact on the environment or Chevrolet’s bottom line as the 2011 Chevrolet Cruze will.
And, after a first drive of the car’s different powertrains, it looks like the people at Chevy are just as serious about this compact as they are about the Volt.
Spacious and comfortable
The new Cruze interior is spacious and comfortable. It’s bigger than a typical compact and it feels that way. The drive was designed to get a feel for Chevy’s new little Ecotec engines and the car’s ride. When the Cruze arrives, it will come with either a 1.8-liter inline four-cylinder engine or a 1.4-liter turbocharged I-4.
The smaller of the two is designed to provide maximum mileage and Chevy promises 40 while still producing 138 horsepower and 148 pound-feet of torque. (Chevy has not announced the city mileage for the Cruze Eco; however, some of its press material stated a city mileage of 27 mpg, though engineers said that number could improve.) miles per gallon. The engine feels very competent while accelerating or cruising at highway speeds. The 1.8-liter engine, which is the base engine for the Cruze, is nearly as good. It creates 136 horsepower and 123 pound-feet of torque.
Confident, quick and quiet
No matter which engine the Cruze comes with, it will have a six-speed manual or automatic transmission. Both were very responsive, never rushing to sixth gear in hopes of stretching out a few more feet with a gallon of gas. And while engineers will continue to tinker with the calibrations, its overall feel was confident, quick and quiet. Chevy even has a patent to show for its work on the rear suspensions, which it calls a Z link. This allows the rear axle to react independently to each wheel input. The car, while not a racer, can certainly handle tight cornering. Even the rack-mounted electric power steering provided nice resistance and a good return to center.
All of these suspension improvements become especially noticeable when you realize how quiet the car is on the road. The 17-inch wheels on the Eco Cruze (they are the same wheels used on the Volt) do allow more road noise into the cabin than the bigger 18-inch wheels, but, in both cases, the noise levels are very low. It’s easy to hold a conversation with someone in the second row without ever raising your voice.
In comparisons with the Honda Civic and Toyota Corolla, the Cruze was considerably quieter on the same route.
Luxury technology
The Cruze also uses luxury car technology to quiet the ride of this common man compact. Things like a laminated windshield, acoustic material in the headliner, well-sealed doors and hydraulic engine mounts all chip away at those little things that add noise inside the cabin. The Eco model includes air shutters that can open or close part of the grille to improve the car’s aerodynamics. It also has a lighter carpet throughout the cabin.
One of the battles all compact cars face is the safety concerns, a worry for many consumers. The Cruze is engineered for a five-star rating, though it has not been tested. Overseas, where it’s already sold, the Cruze has achieved a top safety rating on three continents. The U.S. model will include 10 standard airbags, including front-seat knee bags and second-row side air bags. Like many other compacts, a lot of thought and design has been placed on channeling energy around the cabin during an accident and to make the vehicle as safe as possible.
The modern compact customer expects Bluetooth, USB connections, navigation screens and leather. The chunky styling of the Cruze that gives it a much more muscular look than some of the competition. The lines are crisp and distinct and that should hold up well through the years.
Inside and out, this car shows how serious Chevy has become with its compact. The Volt may be Mr. Right for the future, but the Cruze is Mr. Right Now.
Look for the Cruze to come out in 2011 at your Hall Chevrolet, Western Branch dealership.
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The Chevrolet Camaro was awarded World Car Design of the Year at the 2010 New York International Auto Show.
The all-new Chevrolet Camaro is back in dealer showrooms. It combines great looks, performance and advanced technology – all offered among three models: LS, LT and SS. The Chevrolet Camaro was awarded World Car Design of the Year by a design panel consisting of five highly respected world design experts.
“In recreating this modern sports car, we have proven that people are just as passionate about Chevy as ever,” said Tom Peters, Chevrolet Design Director, Global RWD, Performance Cars and Full-size Trucks. “We have been delighted about the strong reaction to the Camaro. Even in markets that are new to Chevy, it has been creating an emotional appeal for the brand.”
With a design that is very close to the original concept, the 2010 Camaro acknowledges its heritage from the first-generation Camaro, produced from 1967 through 1969. More than 80,000 2010 Chevy Camaros have been sold since the car’s launch in early spring 2009. Camaro outsold its closest competitor for the last ten months and retained the top position in the regular sports car segment in each of those months.
For more information on the Chevrolet Camaro visit: http://media.gm.com/media/us/en/vehicles/chevrolet/camaro/2010.brand_chevrolet.html
For more information on where to purchase this classic car visit Hall Chevy, Western Branch: http://www.hallchevroletchesapeake.com/
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Being in the military sure isn’t easy. However, being a military spouse can be just as hard. Our military spouses are heroes whom maintain the home-front during long deployments, selflessly volunteering in their communities, and provide moral support for their loved ones serving at home and in harms way. Most of these ‘At Home Heroes’ hold down full time jobs and raise families. While the service member is rewarded for superior job performance with medals, promotions and ceremonies, the military spouse generally only receives a “thank you” from their significant other.
TIMES ARE CHANGING… Hall Chevrolet Western Branch is sponsoring the 2010 Military Spouse of the Year. The honorary spouse will be chosen from nominees across all branches of the military throughout Hampton Roads.
Since 2005, the Flagship Military Newspaper launched Heroes at Home: The Military Spouse Awards. It is time again to celebrate the sixth year of this prestigious event. The Hampton Roads community will come together to recognize spouses of service members from the Air Force, Army, Coast Guard, Navy and Marine Corps. The Military Spouse Awards give the military and civilian communities an opportunity to say “thank you” and to recognize our military spouses for the challenges they overcome every day. This event is the only regional event in the country that honors military spouses from all branches of the Armed Services.
The Heroes at Home event has even captured the attention of the White House. The 2007 and 2008 finalists were all invited to a reception at the White House honoring military spouses and the 2007 Spouse of the Year, Linda Port, also received the President’s Volunteer Service Award. The 2009 Spouse of the Year, Michelle Galvez, seen in the image to the left, was chosen to meet with Michelle Obama when she visited Tidewater this past July. For more information on Michelle Galvez and her voluntary acts please visit: 
www.flagshipnews.com/articles/2010/03/23/heroes_at_home/spouse_awards/spouseawards01.txt.
A judging panel consisting of members of the Hampton Roads business community as well as the Armed Services will review the nominations and select 10 finalist, one of whom will be named the 2010 Military Spouse of the Year. All nominees will be honored at a luncheon and formal awards ceremony on May 6, 2010. The finalists and ‘Spouse of the Year’ will be announced at this luncheon.
For more information please contact Adair Well, event coordinator, at 757-222-5375.
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Chevy and Baseball. America’s Brand. America’s Game.
Support your local youth baseball league. Chevrolet is most notable recognized on the national level as the “Official Vehicle of Major League Baseball.” Chevrolet has expanded the support of Major League Baseball down to youth baseball player in communities across the country.
The Chevy Youth Baseball Program is a grassroots, community outreach program geared toward bringing together America’s faovirte brand, Chevrolet, with America’s favortie pastime! Chevrolet is also gaining national recognition for its local youth baseball program which is driving opinion, awareness, consideration, and sales for Chevrolet, not only to the parents and coaches of youth baseball players, but to the entire youth baseball community. Over the past three years, local Chevy dealers have raised more than $5.7 million for participating leagues.
Through Chevy Youth Baseball, league’s like Churchland Little League, receive FREE equipment and monetary donation, unique major and minor league baseball experiences including tickets to games, invitations to exclusive instructional clinics, and the opportunity to raise up to $10,000 through ticket sales for a Chevy Vehicle – Giveaway Fundraiser thanks to the support of Hall Chevrolet Western Branch.
Thanks to Hall Chevrolet Western Branch members of our league, Churchland Little League community have the chance to win a Chevy Traverse or a Chevy Malibu by purchasing a fundraiser – entry ticket for just $5. Churchland Little League gets to keep all the money that we are able to raise through the fundraiser. Lets help support our youth and baseball community in a charitable cause. Please purchase a ticket today at www.YouthSportsWired.com!
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Kim Kardashian made Chevy NASCAR debut
Just when you thought you had seen it all, Reality TV star Kim Kardashian appeared on the Mike Bliss’ Sprint Cup Chevy car at Las Vegas Motor Speedway.
When race car driver Mike Bliss hit the track for the Shelby Amercian NASCAR Sprint Cup Series race at the Las Vegas Motor Speedway February 28th, his No. 36 Chevrolet (part of Tommy Baldwin Racing Team) sported a pinkish paint scheme that advertised the Kim Kardashian Fragrance.
“I’m excited about heading back to Las Vegas. We had a good run in Fontana and I am itching to get the No. 36 Kim Kardashian Fragrance Chevy out on the track this weekend. Racing at Las Vegas Motor Speedway is tough, but I have had some good runs here and I hope to follow up last week’s effort with another nice performance…” Mike Bliss explains.
Kim Kardashian made an appearance before the Motor Speedway race at Sin City’s Sephora in the Venetian’s Grand Canal Shoppes while the No. 36 Chevy “Kim Kar” was parked outside.
Kardashian on her Chevy partnership stated, “I’m really looking forward to this partnership with Tommy Baldwin Racing and the opportunity to experience the exciting world of NASCAR up close. It’s going to be truly amazing to see our Chevy car out there competing and exposing my new fragrance to millions of racing fans.”
Not only did Kim attend the race to show support for the Tommy Baldwin Racing team, the young socialite had the honor of being the grand marshal. Kim was dressed appropriately, wearing a black and pink jumpsuit and a long, sleek ponytail.
Despite crashing the car during the first half of the race, Bliss was unharmed. Kim showed her support like a true NASCAR fan, “It takes a confident man to wear a pink drivers uniform AKA jumpsuit! LOL go Mike Bliss!”