Tweet This Post

“Take a bunch of cars to New York City? On purpose? That has to be the dumbest damn idea I’ve ever heard.”

Photo Gallery: Cheap Cars, Cheap Eats, Big Apple – Latest News, Features, and Reviews – Automobile Magazine

Tweet This Post

ON SALE: NOW / $16,270

Photo Gallery: Preview: 2008 Scion xB – Latest News, Features, and Reviews – Automobile Magazine

Tweet This Post

ON SALE: NOW / $15,170

Photo Gallery: Preview: 2008 Scion xD – Latest News, Features, and Reviews – Automobile Magazine

Tweet This Post

It was a pretty big deal and the verbiage was flying grandiosely when Toyota dropped the news at the 2002 New York auto show that it would launch the Scion brand the following year. Rising from the primordial hipster ooze of its Genesis marketing group, which Toyota had spent four years talking up, Scion was meant to show the automotive industry the way forward. Scion was also supposed to teach its parent corporation a thing or two about the new “wired” world. A branding hothouse, it would serve as a “proactive” experiment in connecting with the younger demographic, one the sixty-something Toyota felt drifting ever so subtly out of its gravitational pull.

Photo Gallery: Noise, Vibration & Harshness: Scion at Five – Latest News, Features, and Reviews – Automobile Magazine

Tweet This Post

Tweet This Post

With the release of the new xB and the xD last summer, Scion’s tC coupe is now the oldest model in the lineup, so the company’s thoughts no doubt are turning to a successor. If the Hako coupe concept is an early indication of Scion’s thinking, we’d urge the brand’s management to think again.

Photo Gallery: 2008 Scion Hako Coupe Concept – Latest News, Reviews, and Auto Show Coverage – Automobile Magazine

Tweet This Post

Like a teenager, the more the Scion xB grows, the flashier it wants to dress.

Photo Gallery: 2008 Scion xB Release Series 5.0 – Latest News, Reviews, and Auto Show Coverage – Automobile Magazine

Tweet This Post